by Mathew Phillips - Marketing Strategy & Technology Consultant | Oct 15, 2021 | Marketing, Sales
Are you generating leads predictably and consistently? A marketing funnel is a multi-step process of following a customer?s journey from visiting your website to buying your service or product. To help you track a lead and develop strategies to turn a prospect into a...
by Steven V. Dubin | Oct 15, 2021 | Marketing, Public Relations
We all know. Press coverage generates visibility, credibility, authority, thought leadership positioning and, most importantly, new opportunity. So, how do you give the press what they want? Read on. DAGUS As my friend and colleague Ed Perry, Ringmaster of WATD-FM and...
by Steven V. Dubin | Oct 15, 2021 | Marketing, Public Relations
From being kidded at the neighborhood barbecue to downloading new leads from your website, everyone loves the impact of being in the news. News releases often garner major press coverage ? both in traditional media and online. Most media websites have significant...
by Mathew Phillips - Marketing Strategy & Technology Consultant | Jun 3, 2021 | Marketing, Video
Are you promoting your business with email marketing? Nothing beats the wide reach of email marketing as an effective marketing tool. Through email marketing, a business can send announcements on sales or service promotions, blogs, and newsletters about your company....